In Part 1 of this series, I covered a number of important points about Google's (aka Phantom) Quality Updates. I have tried to provide a solid foundation for understanding what Phantom is and how it works, explaining its history, its journey since 2015, and how it Phone Number List unfolded . In Part 2, I'll take it a step further by providing examples of “low-quality user engagement” that I've seen on sites affected by Phantom. I've analyzed and helped many businesses that have been affected by Google's quality updates since May 2015, and I've seen many types of quality issues in Phone Number List my travels. Today I will try to explain these issues further and provide some recommendations for sites that have been affected. So fire up your proton packs. There is an ectoplasm to come.
Back to school, back to algorithm updates First, a quick note on what we've seen so far this fall. September 2016 was one of the most volatile months in a long time from an Phone Number List algorithm update perspective. We've seen a serious mix of updates since August 31, 2016. First, Joy Hawkins detected a major local algorithm change that many call Possum in local space. This was combined with what looked like another quality update from August 31st (I cover Google's quality updates in this series). And to add to the already volatile September, Penguin 4 was announced on September 23 (which started rolling out ahead of the announcement date). And if you're thinking, "Would Phone Number List Google really be rolling out multiple algorithm updates at once?", the answer is YES . They have done this many times before.
My favorite was the sandwich algorithm in April 2012, when Google rolled out Panda, then Penguin 1.0, then Panda again, all within 10 days. But again, I've seen many Phone Number List sites impacted by the August 31 update that were also impacted by previous quality updates. Here are two sites that were impacted by the early September update with a clear link to previous quality updates. And I'm not talking about the impact of Penguin, which seems to have started in the middle of the Phone Number List month. I'm referring to sites with no Penguin issues that have been impacted by previous quality updates: Connecting to Google Quality