Grabbing the attention of today's consumer is more difficult than ever. They are on multiple devices, accessing many forms of media. Their purchasing paths are as varied as the Phone Number List flavors of the ice cream. And many use ad-blocking technology to evade attempts to reach them. It's like chasing fireflies that light up and disappear in the dark the moment you swing your net. This is a reality that will not change any time soon. As consumers' digital experiences are increasingly interrupted by pop-up ads, pre-roll videos and banners that obscure their view, advertisements and unsolicited content seem to generate more irritation than interest. . Although more and more people are trying to Phone Number List improve marketing and ROI through targeting, it still doesn't solve the problem of timing (i.e. delivering content at the right time).
The ultimate goal is not only to deliver an ad or coupon to the right person, but also to time it to when that information is needed or wanted. Google coined the term “micro-moment” to capture the moment when a person is open to discovery – looking for information or Phone Number List searching for products or services. Micro-moments, according to Google Google VP of Marketing Lisa Reveler, who devised the concept of micro-moments, explained that in today's mobile climate, "intention is more important than identity and demographics, and immediacy is more important than brand loyalty." Google has identified four distinct moments that every marketer should be aware of: Moments I want to know Moments when I want to leave Moments I want to do Moments I want to buy Each represents a Phone Number List distinct consumer action, and together they cover
The full spectrum of user needs at all stages of the consumer journey. Micro moments by Google Chart from Google "Micro-Moments: Your Guide to Mobile Success" The Phone Number List Challenge and Potential Return of Micro-Moments With micro-moments being by definition short and the amount of data needed to predict when they might occur seemingly voluminous, it's clear that companies are having a hard time trying to manage the concept. Forrester reports that only 26% of marketers have the data and analytics to identify when customers need it. Only 27% have a system in place that can deliver ads or marketing effectively when the moment is identified, and only 9% can measure it. Combined, this means Phone Number List that only two percent of marketers have all the necessary pieces in place to take full advantage of the micro-moment.