When Frank launched his Serializer seminars he sold out the seminar in 54 minutes, that's $1 000 000 (yes one million dollar) worth of tickets in 54 minutes mailing list with no affiliates and no big launch, just with an e-mail list of 8 000 people. This is one of the biggest promotions in the history of Internet marketing. Frank has been around for 11-12 years now and is probably doing better than ever.
The reason I can say so and the reason I've got the idea for this article was the launch of Frank Kern's new product (this is not a promo mailing list just an observation), List Control. He started to promote this to his list 10-12 days before launch and he sold 1 000 packages the first five hours after launch. This is a $2 000 product so you do the math but this is a BIG launch in any marked.
But how did he pull it off? The simple answer is that a lot of his earlier students have also done very well as Internet marketers and have mailing list big e-mail lists them selves, so when Frank started to promote to his list his students did the same as affiliates. They didn't just copy and paste his e-mail but they added their own testimony to their e-mail lists.