The marketing lifecycle is an essential concept in the vocabulary of digital marketing . It is an approach that makes it possible to better understand all the individual email list steps that a customer goes through and helps us plan all marketing actions in a structured way. To better understand how it works, we are going to see what the marketing lifecycle is , what are the stages that make it up and how we can carry it out effectively in our company.
Do you want to improve conversions to sales or contacts in your funnel? Click here and download our ebook where we explain the Funnel Advertising methodology. With it you will improve results and optimize the investment. Lifecycle marketing What is life cycle marketing? Lifecycle marketing is a strategy that prioritizes and integrates all marketing channels and experiences to engage with customers and prospects throughout their journey , using techniques such as message personalization and retargeting .
With lifecycle marketing, we analyze the entire customer journey in an integrated way, from the first contact to the management of the long-term relationship, instead of focusing on a single channel, campaign or metric. It takes an "always-on" approach and considers all devices and channels, so messages are consistent throughout the journey. Therefore, it is essential that all marketing initiatives and channels are well aligned. You may have heard of a metric closely associated with this concept, the "lifetime value" or customer lifetime value . The lifetime value takes into account the value of a customer for the company throughout their relationship with it, that is, it is not limited to the value of each individual conversion, but rather considers all repeated purchases. A correct management of the marketing lifecycle allows us to improve this metric and with it the profitability for the company.